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MESA Links
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![]() Mitigating HIV/AIDS in the Education Sector
Case Studies Social Mobilization Campaign (SMC) Conceptual Model
Using the social mobilization campaign conceptual model developed under the GABLE project, MESA is making significant strides in mobilizing communities' involvement in their children's education. The model sets out to enable communities to "discover" their cultural patterns and ways of perceiving and conceptualizing practical life situations. It creates a cadre of sustainable trained personnel (field workers) capable of implementing a methodology that facilitates change among communities. The field staff work with communities through a variety of low cost media such as focus group discussions, meetings, workshops and others to sensitize and allow the people the opportunity to discuss issues at hand in detail, explore and plan the way forward. This sensitization-cum-training phase is almost invariably followed by a myriad of community-based initiatives that actualize the intended objectives of the intervention.
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